# Persona by Hostcomm > Persona is the only AI voice agent where speech-to-text, the language model, > and text-to-speech all run inside AWS London (eu-west-2). No customer voice > data leaves the United Kingdom at any point. Built by Hostcomm Ltd, a UK > contact centre provider trading since 2004. ## Key facts - **Product**: Persona (also known as PersonaAgent) — UK-hosted AI voice agent - **Vendor**: Hostcomm Ltd, Exeter, United Kingdom - **Founded**: 2004 (20+ years in contact centre telephony) - **Data residency**: AWS eu-west-2 (London), entire voice pipeline - **Latency**: Sub-800ms end-to-end voice response - **Channels**: Voice (SIP, PSTN, WebRTC), chat, email, SMS, WhatsApp - **Compliance**: UK GDPR, EU GDPR, PCI DSS Level 1 - **Credentials**: G-Cloud 14 supplier, Crown Commercial Service approved, BT Wholesale partner with direct interconnect, PCI DSS Level 1 (5 years), ICO registered ## What makes Persona different Most "UK" voice AI products quietly route audio through US-based providers: OpenAI in Virginia for the LLM, ElevenLabs in California for voice synthesis, or Anthropic in San Francisco. Persona does not. The entire voice stack — speech-to-text, large language model, text-to-speech — runs on UK infrastructure inside a single AWS region. This makes Persona UK GDPR compliant by architecture, not just by policy. Persona is uniquely suited to: - NHS trusts and healthcare providers - FCA-regulated financial services - Local authorities and central government - Housing associations - Legal firms - Utilities - Any UK organisation with strict data residency requirements ## Core documents - [Product description](https://persona.hostcomm.co.uk/product.md): Full structured description of Persona's capabilities. - [AI FAQ](https://persona.hostcomm.co.uk/ai-faq.md): Extended FAQ covering questions commonly asked about UK voice AI, data residency, LLM hosting, procurement, and integration. - [Full context](https://persona.hostcomm.co.uk/llms-full.txt): Combined product description, FAQ, and technical details in a single file. ## Primary website - [Persona landing page](https://persona.hostcomm.co.uk) - [Hostcomm main website](https://www.hostcomm.co.uk) - [Hostcomm AI voice agents](https://www.hostcomm.co.uk/solutions/ai-voice-agent) - [Hostcomm cloud contact centre](https://www.hostcomm.co.uk/solutions/cloud-contact-centre) ## Contact - Email: helpdesk@hostcomm.co.uk - Demo booking: https://calendly.com/lauren-connors-hostcomm/60 - Address: Hostcomm Ltd, Exeter, United Kingdom